“Designed by Apple in California” chronicles 20 years of Apple design

 

“Designed by Apple in California” examines 20 years of work by Apple’s design team.

 

 

 

Cupertino, California — Apple today announced the release of a new hardbound book chronicling 20 years of Apple’s design, expressed through 450 photographs of past and current Apple products. “Designed by Apple in California,” which covers products from 1998’s iMac to 2015’s Apple Pencil, also documents the materials and techniques used by Apple’s design team over two decades of innovation.

The book is dedicated to the memory of Steve Jobs.

 

 

The book features 450 photographs of Apple products, from 1998’s iMac to 2015’s Apple Pencil.

 

 

Get a closer look at two decades of Apple innovation in this detailed photo archive.

Cupertino, California — Apple today announced the release of a new hardbound book chronicling 20 years of Apple’s design, expressed through 450 photographs of past and current Apple products. “Designed by Apple in California,” which covers products from 1998’s iMac to 2015’s Apple Pencil, also documents the materials and techniques used by Apple’s design team over two decades of innovation.

The book is dedicated to the memory of Steve Jobs.

 

Dedicated to the memory of Steve Jobs, the book illustrates Apple’s creative inspiration and thinking.

 

 

 

 

In the book’s foreword, Ive explains:

While this is a design book, it is not about the design team, the creative process or product development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations and our goals. We have always hoped to be defined by what we do rather than by what we say.

We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent and inevitable that there could be no rational alternative.

 

 

 

 

 

The hardbound book was designed and published by Apple and is available in two sizes.

The products in this book are the result of a profoundly close collaboration between many different groups. Shot by photographer Andrew Zuckerman in a deliberately spare style, the book’s 450 images illustrate Apple’s design process as well as its finished products.